In 2011, the Republican vice presidential candidate US, Sarah Palin, raised eyebrows by using an acronym out of _WTF_ tone to criticize the policies of President Barack Obama.
Five years later, Donald Trump has left behind the acronyms in a campaign swearing for the Republican nomination for president, a race in which several candidates have thrown insults and disparaging comments rivals and critics.In recent days, Trump calling coward, against rival Ted Cruz and directed a tirade of comments contempt for other candidates, who he branded pathetic liars, losers, vile and evil, among others stuff.
Although Trump began an exchanged of darts in aggressive debate Saturday night.
Cruz said that Trump is "raving", criticized his "tantrums" in a pun on the name of the magnate and detracted from the insults of the entrepreneur dubbing them "hysterical".
Before leaving the campaign, the governor of New Jersey Chris Christie predicted that Hillary Clinton could win a debate, He attacked the Republican Marco Rubio to describe him as a fragile "bubble boy".
Even Jeb Bush, from his mother whos 90 years old complained recently that he is too polite.
Bush, a favorite target of attacks from Trump replied to him in a tweet: "Not only are you a loser, you're a liar and a complainer." And that after weeks of calling him an "idiot".
They have intended to keep the insults and curses away from the microphones.
Now they are on the podium, and its deliberately.
"There is a general breakdown of taboos allowed to pass more and more quickly," said Robert Lane Green, author of "You Are What You Speak", a book about the politics of language. "The first time someone does, people are surprised and concerned, but when it happens more often then it becomes less shocking."
The race for the Democratic nomination has been lukewarm compared to the Republican.
Hillary Clinton complained about a "low blow" when Bernie Sanders accused her of being progressive only "a few days". Sanders, however, rejected the accusation that the Clinton campaign has launched an "elaborate smear" by suggesting that she was close to Wall Street.
As for the Republicans, Trump voters who despise everything about the ruling class, including the idea of seeming "presidential," said Norman Ornstein, a scholar at the American Enterprise Institute and has spent decades following the American presidential politics.
Trump's opponents can counter with traditional tactics. "Its like being a boxer playing with the rules of the Marchioness of Queensberry, and faces a type of MMA that even playing with the rules of mixed martial arts, would stoop to that level?" He asked Ornstein. "There is no simple answer, because if one tries to show that he is different from the ordinary type, then he will take a beating."
Green sees the hardness of the Republican campaign as a demonstration that "the fight to become the alpha male in the room has become more obvious this time than in previous elections."
Seems like the voters who have put forward Trump in the polls and gave him the victory in the first primary by direct vote of the country, New Hampshire.
Around a quarter of Republican voters in New Hampshire said the most important thing when choosing a candidate was "telling it like it is", and two thirds of those voters chose the man that says lit like no other.
Trump has promised to lower the tone if closer to the presidency, noting, "when one is president, or whether it will become president, behaves differently."
Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania and an expert in political communication, said Trump has "hijacked" political correctness to justify usual personal attacks.
All part of a larger trend toward informality in politics that takes more than a century under way, Greene said.
Many Americans are attracted to Trump, because he speaks as "the guy sitting next to them at the bar."
"Some people find the type repulsive, but many Americans are just like that and love it."
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